Sprint visual design guideline

Created visual style guide to puts rules in place not to limit creativity, but to keep their brand consistent and recognisable. The identity elements like color, grids, style, imagery, and character—make it easier to create memorable design language.

Service

Digital & Web

Client

HE Sprint

Year

2017

Thought behind the characters is one requires a simple shape, highly recognisable at a first glance. So all the characters are inspired from the employees from the company.

The character design is a work of art in itself and it seems impossible to draw it. However, there are proportions of the body that you should memorize and character isn’t so hard to draw at all.